Sarasota Web Design, eCommerce & Video
Sarasota Web Design and website development by Razworks provides Sarasota, Florida and national clients with over a decade of professional web designer, animation and video editing experience and two decades of sound, voice, and music recording experience.
As a former lead artist and web design producer in New York City, Michael Rassel, managed a team that was honored with a 2001 Communicator Award for a Hewlett Packard website design. Michael employs the same level of quality and expertise to every Razworks Sarasota web design project, with prices to accommodate any budget. Sarasota web site design projects range in price from $500 to $50,000, depending upon the scale of the website design project and the technologies used.
Click hereto read Sarasota web design client testimonials regarding Razworks Freelance website design, ecommerce and video services.
Sarasota Website Design that is Web 2.0 and Search Engine Friendly
Web design has changed dramatically over the last few years. New technologies, methods and web design techniques have been devised and adopted by the world's top web designers to promote better web design, better website accessibility, enhanced website usability, robust website functionality, and a much more efficient workflow of updating website code, content and design. This new philosophy towards web design has been affectionately termed Web 2.0.
The World Wide Web Consortium, or W3C, has developed and published a standardized set of web design rules to guide the Internet's evolution towards a healthy new level of maturity. The W3C has provided web designers and website developers with a sophisticated toolset of validating website code called the W3C Markup Validation Service. Why is this important? The Validation Service will identify any errors in website code. These errors can slow the load time of a website, create display discrepancies in different web browsers, and limit user accessibility. Worst of all, website code errors can prohibit the search engines from scanning a website.
Search engines like Google have been a predominant force in shaping the landscape of modern Web 2.0 website design. Google's search engine spiders have much better access to a website that passes a W3C Markup Validation. A W3C valid website has no code errors, which minimizes obstacles for search engine spiders and allows optimal scanning of website. The more errors a website has, more difficulty search engine spiders will have scanning the website. Sometimes, excessive website errors will cause a search engine to skip the website entirely. There are exceptions to the rule, as some website applications cannot comply to W3C standards. Even Google has some web pages that fail W3C validation. But for the most part, the average web page can be coded to be a valid Web 2.0 web page.
Razworks sarasota website design is tested on the W3C Markup Validation Service numerous times through the web design production process. This ensures that a Razworks website design will be a Web 2.0 valid Sarasota web design. If you require a specific website application or functionality that cannot validate, Michael Rassel will make every effort to minimize the errors.
Attractive, Innovative, Professional Looking Sarasota Web Design
Razworks specializes in Visual Sarasota Website Design, producing attractive, professional looking visual designs that make your company website stand out from your competitors'. Michael Rassel graduated from a Minneapolis Art College with a 4.0 GPA, so innovative visual design is a Razworks Sarasota Web Design specialty. Michael is continuously receiving compliments and flattering client testimonials in regards to the impressive, uniquely professional quality of his website design abilities.
Michael had fabulous web design ideas that I needed to make my Sarasota website design the best in the industry! --- Patricia Ruble of Pilates Lifestyle.
Visitors judge your website on visual appeal in the 1st few seconds! Upon landing at your website, a visitor will subconsciously qualify your website based upon the visual web design. Within seconds, a visitor will choose to stay on the website, or click back from where they came. A website with a high quality, professional web design tells the visitor that you are a credible company who cares about your customers, and you are willing to invest the time and money necessary to provide your customers with a professional website from which they can learn about your company's products and/or services.
Clicking off your website immediately after landing is called a "Bounce". An attractive, Web 2.0 compliant web design will help to minimize the bounce rate on your website.
- Razworks' Custom XHTML Sarasota Website Design is built from scratch and provides lean, fast loading, W3C valid, search friendly Sarasota web design that can be upgraded to accommodate any look or functionality. With 5 standard pages from $1999.
- Razworks's Do-It-Yourself Template Website offers small businesses on a budget a Web 2.0 website with the world's most popular do-it-yourself website content management software, WordPress. Includes a built in blog and image uploader.
Pre-designed template website with five placeholder pages from $499. - Razworks Sarasota Ecommerce Website Design offers companies specialization with the best ecommerce website software in the world, Magento Commerce. The best shopping cart period, claim industry professionals, Google included.
Magento Commerce enterprise quality shopping cart website from $2999.
WordPress shopping carts are a budget priced alternative to Magento, from $1499.
Sarasota Search Engine Optimization and Marketing
A number one website ranking on Google and Yahoo? Everyone wants to be number one, but it easier said than done. Search engine optimization, or SEO, is a philosophy that employs various methods and techniques to increase the ranking of a website on search engine results. Numerous factors affect how a website can achieve and maintain a first page ranking on Google. Many of the Old School SEO techniques are no longer valid. In fact, some older SEO tricks, like invisible keywords, can have your website banned from Google. Google is very strict about cheating to increase search engine rankings. They are constantly analyzing and modifying their search engines to identify and penalize what they consider to be cheating.
The modern SEO philosophy is to play by the rules and focus on posting quality content on your website and acquiring quality inbound links to your website.
Content and Inbound Links are the two primary factors that account for how your website is ranked on Google, Yahoo, MSN and Ask. The search engine spiders scan your website for keyword relevant content. The more quality, keyword relevant content your website has to scan, the more data the search engines have to rank your website. Therefore, the more often you add new quality, keyword relevant content to the website, the better chance your website has of ranking higher in keyword specific search results.
If you post quality, keyword relevant website content and build high value inbound links, the search engines will find and rank your website all by themselves.
There are no shortcuts to SEO results! Mass search engine submissions no longer appear to be an effective means of search engine optimization. There are four primary search engines on the Internet: Google, Yahoo, MSN and Ask. There are hundreds, even thousands of smaller search engines that are basically insignificant in regards to search engine optimization. The cost effective value of submitting to these smaller search engines is questionable, as most of them draw their results from Google, Yahoo, MSN or Ask. In addition, the major search engines find and rank websites using their own methods of scanning a website, so it is not necessary to submit your website to any search engines.
Performing Sarasota search engine optimization since 2003, Michael Rassel of Raworks Sarasota Web Design is well versed in SEO. "I have seen SEO reinvent itself during the last seven years, and it has evolved to the point where quality search engine optimized content is the key". Michael specializes in writing Sarasota search engine optimization content. By submitting website articles and editorials to Internet directories, social networks, bookmarking websites, and video websites; search engine optimized content can be leveraged to increase a website's search engine ranking on a continuous, monthly basis.
Google Adwords is Must Have Search Engine Marketing if you want your website to receive immediate first page positions on the search engines for specific keywords. Initial website search engine optimization campaigns can often take months to take effect. So in order for a new website, or a newly optimized website to receive immediate first page results for specific keyword phrases, a Google Adwords Pay-Per-Click campaign is invaluable.
Google adwords is probably one of the most cost effective advertising systems on the planet. You pay as much as you want, whenever you want. You can bid $2.00 in the morning for a number one position throughout the day, then turn it down to $.01 at 5pm. You can crank up the bid during the holidays, then turn it down or pause it during slow season. You can set a daily maximum so once your account reaches that dollar amount your ad will stop running. Google Adwords is often used in combination with natural search engine optimization as a two pronged attack for the most cost effective search engine representation for your website.
Razworks includes Google Adwords setup with each search engine package.
Sarasota Video Production and Voiceovers
Razworks Web 2.0 Video implementation uses the same Web 2.0 video player technology that YouTube uses to broadcast their website videos. The web video loads on the website instantly and will playback as it downloads, so visitors can immediately view your custom video presentation without any waiting period.
Sarasota video and playlists from your YouTube account can be programmed to play directly on your website. When you update your Sarasota video playlist on your YouTube account, the videos will update on your website as well.
Website Video reduces 'Bounce Rates', as it provides an immediate presentation to the visitor that engages their attention with moving images, sound and voice narration. Video provides the most effective means of communicating your message to website visitors. With advanced Web 2.0 video technologies and broadband Internet connections nearing 100% saturation, web video has come of age.
Razworks Sarasota Web Design specializes in Web 2.0 Video Production. Michael Rassel is a former assistant video editor at Tele-Edit, Minneapolis, the post video editing facility where Prince music videos and Best Buy commercials were edited. So Michael has extensive experience to offer for Sarasota video editing.
Provide Razworks with your own finished Sarasota video and Michael will convert it and deploy it to your website. Michael can also edit your existing video to produce a video presentation specially suited for your website. If you don't have existing video, Razworks' Sarasota videographers will shoot video for you and Razworks will edit the video to produce an infomercial quality web video. Razworks' Sarasota videographers will shoot your video at your location, or in the Sarasota video studio, or a combination of both. Whatever your video needs, Razworks provides state of the art Sarasota video production for your website, multimedia, DVD or TV presentation.
Sarasota Website Hosting - The Fastest in the Country!
To provide optimal web hosting services, Razworks contracts with national web hosting companies who specialize in providing the best web hosting hardware and Internet communications that money can buy. Such high end website hosting services are simply too expensive for small, local web hosting companies to provide.
Razworks is also a registered affiliate for Authorize.net, the world's number one Ecommerce Internet payment processor. So he can offer Sarasota eCommerce clients discounted rates on Internet payment processing.
Razworks is a registered Godaddy Domain Reseller, so we can manage your website domain name and insure that it is registered with the world's number one domain registrar, Goddady.
Razworks Sarasota website hosting exclusively uses Linux \ Apache web servers, the industry standard for speed, reliability and compatibility.
Contact Michael today for Sarasota Website Design & Hosting, Sarasota Ecommerce Shopping Carts with secure server hosting, Sarasota Animation, Sarasota Video, Sarasota Audio, Sarasota Search Engine Optimization, and more!
Click here to email Razworks.
or call: 941-685-8857
