SEO Content Writing & Publishing
Website Content Writing
Website content refers to the specific text, images, photos, video and other media presented on an individual web page. All of the text and media published as website content should be selected and displayed in a manner from which the best possible user experience can be produced. Such a website experience will inherently promote the conversion of website visitors into buyers and produce direct or indirect profit for the website owner. Obviously, website content must be authored with human eyes in mind. Content that is well written, is visually enticing and engages the visitor with useful information is of the most value to a website owner. However, in today's modern Internet world, website visitors will most often be guided to your website by search engines like Google and Yahoo. The search engines' dominance over website traffic requres that website content be effectively authored to accomodate what the search engines see as well as what human eyes see. Website content accounts for 50% of how search engines determine which website will receive the most search engine traffic. Therefore it is in a website owner's best interest to contract an experienced professional to author website content, and/or, optimize your existing content for the search engines.
Website Content is an Investment
Investing the time and resources to have your web page content professionally written can pay dividends. Careful planning of categories, titles, content and media will play a significant role in how successful your website is. There are no shortcuts to search engine optimization! Many of the old school methods, like keyword stuffing and mass submission, are not only no longer effective, but can actually reduce your website's search engine rankings. Google is very strict about artificial manipulation of website content and links. Google has been known to penalize or even ban websites that overuse keywords, hide keywords, and spam or send unsolicited random mass submission of a website URL to unrelated websites and Internet directories. Google ranks websites primarily based upon two factors: website content and inbound links.
Inbound Links
Website content must always come first, as inbound links require a web page with content to link to. The more you invest into effectively written and optimized website content, the better performance you will receive from inbound links. Inbound links can be created by the website owner or a link building SEO specialist like Razworks. Submiting web pages to bookmarking websites like Digg or StumbleUpon and creating inbound links at social networking websites like Facebook and LinkedIn are examples of modern inbound links.
SEO
Search engine optimisation, or SEO, is a comprehensive methodogy of optimising a website so that it ranks well in the search engine results. The results of good search engine optimisation is a continuous flow of targeted and active website visitors. Good SEO content needs to appeal to human visitors and search engines alike, through the inclusion of keywords and phrases that occurr naturally within paragraph text and headlines, page titles, image titles and descriptions and hyper links. Quality, well written, keyword optimized website content will naturally build search engine links without the need to submit the website URL to search directories. Where a website ranks in search results for a particular keyword phrase in comparison to other similar websites is dependant upon how many websites are competiting for a particluar keyword phrase and which of those websites display the most effective website content.
Search Engine Results
Where your website ranks in search engine results is primarily determined by information gathered by search engine spiderbots from Google, Yahoo, MSN, Ask, etc. The search engine spiders scan a website, starting with the home page, then they following all of the links from the home page into the website until the spiderbot reaches the end of the website or cannot scan any further for whatever reasons. The search engine spider reads the content just as a human would read it. The website content, along with the website's link structure, is analyzed by the search engines using specific computer programs and standardized criteria. From this analysis the search engines determine how the website should be ranked in comparison to similar websites. Criteria used to rank a website in a search engine is typically based upon the volume and quality of the website content, the natural reoccurance of relative keyword phrases, the frequency of new content published to the website, the quality and relevance of the website content in comparison to competing websites, and the number and rank of other websites that link to your content.
A natural or organic link is a link to your website that has been posted on another website based upon the quality or value of your website content. For SEO, natural links are highly valued. The more natural a link appears to search engines and human eyes, the more likely search engines will rank your website higher.
Conversions
A visitor may arrive on your website from numerous different sources: a google search result listing, a local map listing, a sponsored ad listing, a bookmark website, a social network website, a video website, an email link, or directly typing your URL from your business card or a friend's recommendation. Regardless how that visitor finds your website, your website content needs to convert that visitor into a customer. Well written website content will engage people immediately and hold their attention. Good website content will entice visitors to click beyond the home page and browse the rest of your website. The longer a visitor remains on your website, the more likely they are to become a customer. Visitors who find value in your website content will be inclined to recommend your business or service to friends and associates. They will be more likely to bookmark or link to your website from their website of blog.
Valueable website content also promotes networking of your website within your peer groups. And by continuing to add high quality content to your website over a gradual, natural period, your search engine rankings will improve, your branding will improve, and visitor conversion will improve.
Communicate YOUR Message
Anyone can write content, and it is in a website owner's best interest to author their own website content. However, to provide optimal effectiveness, that content should be embellished and optimized by a professional website content writer. Visitors read website content from the very first word of your page. That is why video is so effective in today's broadband world as it provides immediate visual and audio narration, establishes an absolute a focal point and greatly reduces the bounce rate, or amount of visitors that leave your website immediately after arriving. But even with video, you still need well writting website text content to support the video and to guide the visitor to additional web pages.
Content Makes or Breaks a Website
Well written website content is often overlooked in favour of web design and online application development. Even with a number one ranking on the first page of Google, if the website content doesn't convert visitors, the website will not produce results. Well written website content will provide a return on your investment. While the website design, email forms, video players, photo galleries, slideshows, databases, etc. are very important factors to the success of your website, the value and the effectiveness of your website content will dictate how much website traffic you recieve. Combining all of the elements of web design, media production, application development, and content writing, your website will attract visitors and convert them to profitable customers and rewarding word of mouth marketers.
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